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Topics covered in Data Protection in Marketing Training
Topic 1: introduction and overview
Simple definitions of terms within the Guide to the Privacy and Electronic Communications Regulations 2003 – updated in light of the GDPR – with a look at the Telephone Preference Service, and the basic rules of telephone marketing.
Topic 2: pre-recorded calls and other marketing
Covers pre-recorded sales calls, basic rules for marketing by email, text and fax, including the GDPR's definition of consent, and other lawful bases for processing.
Topic 3: social media
Covering the rules when using targeted marketing through social media platforms.
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More about flick learning
Our mission is to transform the world of must-do training, particularly for those on budgets, into highly effective, engaging and actually quite enjoyable, e-learning.
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Course description
Overview of contents
This e-learning course is suitable for anyone wanting to gain knowledge on the laws and practices of data protection in marketing. It is designed to inform in a simple and easy-to-remember format, the basic rules and legal guidelines that apply to all businesses, service providers, charities or not-for-profit organisations, regarding marketing via telephone, voicemail, email, text and social media.
Law and legislation
This course covers key points from:
The Guide to the Privacy & Electronic Communications Regulations (PECR) of 2003
The General Data Protection Regulation
The Data Protection Act 2018
Published guidance from the Information Commissioner’s Office (ICO)
This course is available as part of the flick subscription or to license for hosting on your own learning management system. A certificate will be available to download on successful completion (75% pass rate) of this course.
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We use animation and video to illustrate and enhance content, and keep it moving.
Stunning imagery
A distinctive design theme for every course - from Wild West, Bridgerton and Film Noir to Vintage Space – it’s certainly memorable!
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Carefully curated music and audio sound to maintain engagement and create atmosphere; optional professional voiceover if you prefer to listen.
Narratives
…because everyone loves a story!
Interactivity & gamification
Matching pairs, Spot the Hazard, word searches, Beat the Clock and most recently, Wordle to reinforce key learning points.
Multi device support
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Streaming
Walk a path with options along the way to reflect your job role.